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Notes from the training floor.

Plain-English writing on how health and beauty clinics get found, from the people doing the work. First posts landing soon.

Google Ads work brilliantly for salons under the right conditions. Here’s when they earn their keep, when they’re a waste and how to tell which applies to you.
Patients are asking ChatGPT which clinic to choose. Here’s what that actually means for your clinic’s SEO, and why the fundamentals matter more than ever.
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Is SEO worth it for a medispa? An honest look at the long-term economics, and how to tell whether your clinic sits on the right side of the line.
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Your Instagram following is rented. Your email list is owned. Here’s why the list your booking software already holds beats the feed, every time.

You've made it this far for a reason

If any of this has hit home, here’s the easy next step. Book a free strategy session and we’ll design the right plan for your clinic. No two clinics get the same one, so yours is built around where you are now and where you want to get to, drawing on whatever mix of search, ads and email will actually move your bookings. It’s free, and you’ll walk away with something useful whether you work with us or not.

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